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Shopping Soho

Finding sartorial surprises south of Houston, from a never ending supply of vintage to cult denim brands

By Jessie Pascoe

Metromix
August 5, 2008

If you've wandered around Soho recently, you might agree that this nabe's figurative acronym could be MOA (Mall of America). Inundated with upscale mega-chains, Soho's retail map can feel overshadowed by these pavilions of generic luxury. With that in mind, we found some boutiques that stock anything but drab designs, from impressive vintage collections to Swedish cult denim.

Key

41 Grand St. - New York

212-334-5707

Opened in 2005, Key is the brainchild of two fashion industry vets, Mary Gasser and Eve Gelade, whose concept was to create a unique boutique filled with emerging designers and select one-of-kind vintage pieces.

Seven New York

110 Mercer St. - New York

646-654-0156

From Jeremy Scott t-shirts to Obesity Is Speed leggings and Threeasfour jeans, Seven helps give Soho a little remaining edge.

What Comes Around Goes Around

351 W. Broadway - New York

212-343-1225

Known for their seemingly never ending supply of vintage clothing, What Comes Around Goes Around is a one-stop-shop for everything retro. Just remember to bring some plastic—these used clothes are not cheap.

Alexis Bittar

465 Broome St. - New York

212-625-8340

Born in Bay Ridge, Alexis Bittar's eponymous line has won the fashion world over since its founding two decades ago. Best known for his Lucite pendants, bracelets and rings, Bittar now boasts three collections within his label.

Selima Optique

59 Wooster St. - New York

212-343-9490

Selima Optique carries big name labels like Dior, YSL and Gucci as well as Optician Selima Salaun’s own distinctive line.

Acne Studio

10 Greene St. - New York

212-625-2828

Acne Studio is the first US store for the Swedish design firm best known for their amazing cult status denim.

Agent Provocateur

133 Mercer St. - New York

212-965-0229

Agent Provocateur showcases everything from babydolls to tassels in an upscale, but slightly kitschy boudoir boutique.

Kirna Zabete

96 Greene St. - New York

212-941-9656

Owned by Beth Buccini and Sarah Easley, Kirna Zabete is full of skillfully curated merchandise, all arranged by designer names from Alexander Wang to Thakoon.