This southern bounce music is for real! Just ask Freddie "Freedia" Ross.
Freddie Ross—his friends call him Big Freedia—has been at the forefront of rejuvenating southern bounce music, a boisterous, energetic strain of hip-hop started in the late 1980s that focuses on call-and-response vocals, ultra-sexual lyrics and slightly primitive synth and drum loops. Freedia's been doing it on-and-off since 1999, though has seen a dramatic spike (We're not going to say "bounce") in his popularity in the past year. Doubtless tracks like "Make Ya Booty Go" and "Azz Everywhere" only helped the cause.