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Further proof that green is the new black comes by way of this eco-minded Williamsburg mega-grocery, which peddles locally sourced products with a focus on sustainability, seasonality and—add this to your eco-buzzword thesaurus—traceability. “We really put a lot of work into knowing where our food is coming from,” say co-owner Dan Cipriani. “We wanted to open up a place where we develop a relationship with the farmers and know how our food is raised.” The products span the range from organic baby food grown in Brooklyn, to a line of soaps made with organic olive oil and packaged in paper from discarded books. A separate dining area offers shoppers omelettes, panini and smoothies during the day, and at night it switches over to a full-service dinner spot with a menu—charcuterie, salads, meats—dependent on the day’s produce.

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