Home > New York Style > Lingerie > Journelle

Tucked away off Fifth Avenue just north of Union Square, lingerie boutique Journelle gives Park Avenue girls good reason to venture a little farther downtown. In fact, ladies from all over town will enjoy stepping into the warmly outfitted intimates emporium, done in dark woods and deep purple accents. High-quality basics like British brand Myla’s black satin plunge bra ($165) line the walls alongside frillier styles from Paris line Princesse Tam Tam and lower-priced bra-and-panty sets from Elle Macpherson Intimates. Complementary items include Elizabeth Cotton pajamas ($195), laundry bags ($6.50) and gel cleavage cups ($44). The best part is, you try it all on in an enormous dressing room with adjustable lighting and plush seating for significant others.

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Flatiron stores, Lingerie stores